Purchase food on board British Airways.
British Airways has introduced a new digital ordering platform that allows guests to purchase food and beverages from the Speedbird Café menu directly from their seats. The service will roll out on select flights from July 19th, and then on most short-haul flights from LHR.
The new digital onboard ordering system will allow customers to add to an existing pre-order, and for those who didn’t place an advance order to do so at any time during the flight. To place an order, guests will simply connect to the onboard Wi-Fi service free of charge and click on the «shop» option, which will display a virtual menu with the range of drinks and snacks on offer. Orders can be completed with all major credit and debit cards or with Avios.
British Airways’ Director of Customer Experience, Tom Stevens, said:
«We know that customers like being able to purchase their food in advance of travel, however we also understand the importance of an extra cup of tea or a gin and tonic, in the moment. We think that this new digital ordering proposition, coupled with our pre-purchase option is a winning combination, catering for everyone’s needs».