Alaska water in the box
Alaska Airlines has partnered with Boxed Water to replace single-use plastic on its Q400 aircraft. By replacing plastic bottles with Boxed Water Alaska Airlines hopes to remove 7.2 million plastic bottles from landfills per year.
Boxed Water is a fully recyclable box-shaped carton of water, sealed with a plant-based cap. Each carton is made from sustainably harvested trees and the water goes through a proprietary eight-step purification – giving it a clean, crisp taste.
In 2007, several environmentally-conscious Alaska employees formed the “Green Team”, a business resource group dedicated to improving the environment through increased inflight recycling and trash sorting programmes and other environmental initiatives.
“When researching alternatives to plastic water bottles, the “Green Team” considered a variety of factors on overall environmental impact,” said Robbie Neff, Green Team member and pricing team lead at Alaska. “Boxed Water scored better than the other options of glass bottles and aluminium cans.”