British Airways announced a new partnership with Chef Tom Kerridge.

On January 8, 2021, British Airways announced a new partnership with British Michelin-Starred Chef, Tom Kerridge. Chef Kerridge has designed several gourmet food items including signature pies and sandwiches for pre-purchase on the carrier’s newly unveiled Speedbird Café menu for Euro Traveller (short-haul economy) guests. 

Also commenting on the new partnership, Chef Kerridge said: “I am truly happy to be working with British Airways again, and to have the opportunity to champion the best of British to so many people.  A sandwich, made with care and great flavours, can be a perfect meal and I hope the passengers enjoy my short haul menu.”

British Airways will continue to offer complimentary refreshments alongside the new menu, where items must be pre-purchased prior to departure, ensuring guests will receive their first meal choice and reducing onboard waste.  Additionally, the airline is introducing a Buy Before You Fly program for Highlife Shop products.