HBO Max adds entertainment to Emirates.
On October 7 Emirates announced that they have partnered with the HBO Max streaming service to bring the best premium content onboard. Emirates Ice inflight entertainment (IFE) system recently won Skytrax’s «World’s Best Airline for Inflight Entertainment» Award for the 16th year in a row. With the addition of HBO Max, guests will be able to enjoy favorite movies, TV shows and more blockbuster content.
HBO Max will initially launch with 160 hours of content from 31 positions, which will be gradually expanded. Customers have the option for planning their entertainment choices in advance by browsing all Ice content on the airline’s website and creating a personalized playlist on the Emirates app. Once onboard, guests can then sync their playlist with Ice, so they can start their movie or TV binge immediately.
In terms of content, Emirates’ Ice system continues to lead the industry, with over 4,500 channels of on-demand movies, TV shows, box sets and more. Catering to Emirates’ global clientele, Ice features content in over 40 languages.