The airline independently conducts an internal selection for participation in the competition.
One candidate will be presented from each airline.
Beauty contest Sky Lady 2021 has several parts:
– Correspondence acquaintance with the participants — submitting an application, filling out questionnaires, providing professional photo and video materials in accordance with the requirements of the organizers;
– Posting materials about each participant on the official website of the forum, informing the external audience;
– Online activity in social networks of all participants and partners in the format of posting posts and stories as a performance of creative tasks from the organizers;
– Face — to-face acquaintance, selection of designer outfits for the show-during the month and a half preceding the competition, participants, if possible, fly to Moscow for a face-to-face meeting with the team of Directors and fashion designers to select outfits and conduct photo sessions;
– Basic training — participants arrive in Moscow 6 days before the contest. All participants are accommodated in the same hotel. During all the days leading up to the contest, participants are given classes by choreographers (dance plasticity, fashion shows in heels) and star mentors (oratory, basics of photo posing, tips on make-up and clothing selection);
– Final show — all participants are gathered at the main competition venue. Teams of make-up artists and stylists create images and hairstyles of participants. Each participant takes part in all blocks of the competition program.
- Self — presentation-fashion show in uniform. Participants present the symbols of their airline and themselves in the format of a video business card;
- Street fashion show of participants in designer clothes;
- Questions from the jury — participants show their horizons and inner world by answering questions from the jury;
- Evening dress — final appearance of participants in evening dresses;
- Meeting of the jury — the jury summarizes the results of the competition by summing up the points scored by the participants;
- Award ceremony — awards by category and presentation of the main awards: 2 Vice-miss and the title "Sky Lady".
Video presentation - 10;
Appearance (figure, face) — 5;
Plastic (ability to move ) — 5;
Artistry — 5;
Charisma (ability to make an impression) — 5;
*MAXIMUM POINTS ARE INDICATED
Work with partners and participating companies